The Application of AIGC in Empowering Talent Cultivation for Cross-border E-commerce Live-streaming in the Business English Major: A Case Study of Huainan Normal University
DOI:
https://doi.org/10.68050/JAMS.2026.711Keywords:
Artificial intelligence, Business English major, cross-border e-commerce live streaming, talent cultivationAbstract
The integration of artificial intelligence (AI) into education has fostered innovative pedagogical models and propelled sectoral reform. Concurrently, cross-border e-commerce, as a rapidly expanding industry within economic globalization, has intensified the demand for specialized talent. Consequently, Business English education must evolve to cultivate professionals better aligned with the competencies required by the cross-border e-commerce sector. Based on artificial intelligence, business English students need to cultivate qualities and skills that are suitable for the new era. To provide high-quality business English talents and ensure the alignment of supply and demand, this project, under the background of artificial intelligence, interprets and analyzes the solutions for business English talent cultivation through methods such as literature research, case study, and questionnaire survey. It explores innovative strategies for the cultivation of business English professionals in combination with the needs of cross-border e-commerce live streaming, and integrates artificial intelligence technology into business English teaching to cultivate business English talents suitable for the new era of the digital economy. It promotes the development of cross-border e-commerce live streaming and the development of the new era of the digital economy.
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