The Green Kitchen: Sustainability of Organic Practices in the Cloud Kitchen Industry
Keywords:
cloud kitchen, sustainability ,, environment, waste management., health conciousness & energy efficientAbstract
Food is the basic human need, and it is for this that generations have worked so hard to create civilizations. In the context of the food industry, which evolves with every generation also needs a change. As such with growing awareness of environmental sustainability and health consciousness food choices which has compelled the food industry to adopt the changes. One such initiative is the mushrooming of Cloud kitchens. The explosive growth of cloud kitchen has revolutionized the food service sector by highlighting digital platforms, convenience, and delivery-based business models. The present study aims to examine the sustainability of organic practices for the survival of cloud kitchen business. As food tech business is evolving, the Cloud Kitchen model purely based on take-away concept is scrutinised regarding the environmental footprint. A random sample of 200 respondents is selected for analysing the sustainability practices of cloud kitchen. Both the sources of data collection i.e. primary and secondary sources were used to analyse the data. Descriptive and inferential statistical techniques i.e. correlation, regression, chi-square and ANOVA were used to test the stated hypotheses based on the objectives of the study. The findings of the study explored the transparency of sustainability practices to be followed as a source of cloud kitchen survival. The study concludes that the actionable insights in alignment with the business model and growing demand taken on right time fosters the business for a long time and maintains the consistency.
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